MaxLove Brand is MaxLove Project's innovative social enterprise. Our unique approach to nonprofit fundraising allows us to provide a beautiful product that directly supports children fighting cancer and life-threatening conditions. 100% of net proceeds fund MaxLove Project’s whole-kid wellness initiatives, integrative therapies, research, and resources.
We started MaxLove Brand to take action in support of children and against childhood cancers and related life-threatening illnesses. The facts are overwhelming. Cancer is the #1 disease killer of kids in the U.S. and yet children suffer due to less available treatment options and a consistent lack of integrative care at most pediatric treatment facilities.
MaxLove Project and MaxLove Brand are standing up to this inequity. Find out more about our cause and our movement here.
We're made with heart.
We take great care and deep pride in the way we source our products. With over 20-years of experience in the apparel industry, our Chief Hat Honcho, Diana Costello, capitalizes on her longstanding relationships to ensure that what MaxLove Brand makes is not only beautiful and rugged, but also ethical. From design to manufacture, our products are a labor of love.
Using only the finest yarns, our U.S. knitting partner produces the inspiring work in that specialty area, all just miles from our headquarters in Boulder, Colorado. Our organic collection is hand dyed in Los Angeles using only sustainable natural, biodegradable, and non-toxic dyes. Both our organic and classic collections are knit in China by facilities that have a longstanding relationship with our production team. We partner with the best suppliers in the Shanghai, Nanjing and Shenzhen regions as well as locally in the U.S. Our production team personally visits these knitters, as well as our fedora and cut-and-sew partners, at a minimum of four times per year. We also have production managers on the ground overseeing quality, working conditions, and the manufacturing process.
Meet the team: