Childhood cancer has more enemies today thanks to a new collaboration between MaxLove, a nonprofit headwear company, and The Purple Society, a charitable organization created to connect families of childhood cancer patients worldwide with much needed resources and cutting edge research. MaxLove is proud to announce production of "We R Purple," a limited edition beanie, available exclusively online mid-November 2012. For each beanie sold, a MaxLove “SuperKid” beanie will be donated to a child fighting cancer. In addition, $3.00 from the sale of each "We R Purple" beanie will be donated to The Purple Society. All remaining net proceeds benefit MaxLove Project’s comprehensive-integrative care initiatives for SuperKids fighting cancer.